What we stand for?
We apply science and empower people to save Australia’s threatened birds and protect nature.
Why do we need donations?
The task of achieving BirdLife Australia’s vision of a Bright Future for Australia’s Birds is ambitious and involves considerable resources in scientific research, community endeavour and organisational capacity. Membership fees provide only limited funds for conservation and government funding for threatened species conservation has declined dramatically in recent years. As a not-for-profit organisation, BirdLife Australia partners with our wonderful donors to co-invest in long-term bird conservation programs that deliver on-ground results. Growing our fundraising income is essential to achieve our goals and making a lasting difference.
Our fundraising communications
BirdLife Australia employs a small professional fundraising team who generate funds for the program priorities identified by our Strategic Plan and Bird Conservation Strategy. As a science-based organisation, our fundraising communications seek to inspire donors to invest in our programs. These communications are rigorously fact-checked for accuracy.
How are the funds spent?
Our fundraising communications may include appeals which are tied (specific funding for an integrated program, including fieldwork, advocacy, communications etc) or untied (general funding support for the area of greatest need, often by illustrating examples of our work).
BirdLife Australia is a member of the Fundraising Institute of Australia and follows its guidelines as a minimum standard.
What we do not do
BirdLife Australia will not accept tax-deductible donations for programs administered by another organisation (auspicing). This ensures the organisation retains accountability for the expenditure of public donations received for bird and habitat conservation.
Our fundraising costs
BirdLife Australia aims to keep our overheads low to ensure the maximum amount of your donation dollar goes to support the work we do to save birds. Our fundraising program is a low cost model, with most activities managed in-house by our professional fundraising team
Administration of funds
BirdLife Australia administers all donations within the framework of the Fundraising Institute of Australia’s guidelines. The Australian Bird Fund Committee ensures all donations are properly accounted for and expenditure is authorised in accordance with the BirdLife Australia Constitution and guidelines applying to the Register of Environmental Organisations.